EU Cookie Policy
Last updated: July 16, 2026
This EU Cookie Policy is written for visitors located in the European Economic Area (EEA), the United Kingdom, and Switzerland. It supplements our general Cookie Policy and Privacy Policy. It reflects GDPR/UK GDPR principles and ePrivacy rules requiring prior consent for non-essential cookies, as well as Google AdSense publisher expectations for consent in these regions.
1. Legal framework
Under the ePrivacy Directive (as implemented in national law) and GDPR, storing or accessing information on a user's device generally requires consent unless the storage is strictly necessary to provide a service explicitly requested by the user. Analytics and advertising cookies are typically non-essential and require a clear affirmative opt-in before they run. Consent must be freely given, specific, informed, and unambiguous. Rejecting non-essential cookies must be as easy as accepting them. Pre-ticked boxes and "accept by continuing to browse" alone are not valid consent.
2. What we ask consent for
Our banner asks for choices regarding:
- Essential cookies: always active; used for security, basic functionality, and recording your consent decision.
- Analytics cookies: optional; used to understand aggregate traffic and improve the Site.
- Advertising cookies: optional; used by Google AdSense and related vendors to deliver, measure, and—where you allow—personalize ads.
Until you Accept or enable a category in Manage Preferences, we treat analytics and advertising as declined for consent-gated loading on this restored static Site.
3. Google AdSense, TCF, and certified CMPs
Google requires publishers serving personalized ads to users in the EEA, UK, and Switzerland to use a Google-certified Consent Management Platform (CMP) integrated with the IAB Europe Transparency and Consent Framework (TCF). As of March 1, 2026, TCF v2.3 applies to new TC strings, including disclosed-vendors requirements. Our on-site Accept/Reject banner helps users express preferences and is styled for this Site, but it is not a substitute for a Google-certified TCF CMP when applying for or running personalized AdSense inventory in these regions. Before relying on AdSense revenue from EEA/UK/CH traffic, the Site operator should install a certified CMP (for example Google's funding-choices / Privacy & Messaging tools or another certified vendor) so valid TC strings are passed to Google ad tags.
4. Purposes and vendors
Typical purposes include: storing consent; selecting basic ads; creating personalized ads profiles; measuring ad performance; applying market research; and ensuring security/fraud prevention. Google and other ad tech providers act as independent controllers or processors depending on the processing. You can review Google's disclosures at policies.google.com/technologies/ads and manage ads at Google Ads Settings.
5. Your rights under GDPR
You may have rights to access, rectify, erase, restrict, object, and data portability, and to withdraw consent at any time. Withdrawal does not affect prior lawful processing. You may lodge a complaint with your local data protection authority. To exercise rights regarding data we control directly (such as contact emails), write to info@srmarticles.com.
6. How to change or withdraw consent
Use the footer link "Cookie settings," or clear site data for srmarticles.com, then revisit to see the banner again. If a certified CMP is later installed, use that CMP's interface as the primary control for AdSense consent signals.
7. Children
We do not knowingly serve tracking aimed at children. Where local law sets a higher digital consent age (often 13–16), consent should be obtained from a holder of parental responsibility when required.
8. International transfers
Advertising and hosting providers may process data outside the EEA/UK. Where required, vendors rely on transfer mechanisms such as Standard Contractual Clauses. Details appear in vendor privacy documentation.
9. Non-personalized ads and cookies
Even non-personalized ads may use cookies or identifiers for fraud prevention, frequency capping, and aggregated reporting. Under Google's EU User Consent Policy, consent for cookies or mobile identifiers is still required for both personalized and non-personalized ads in covered regions. That is another reason a proper CMP integration matters for live AdSense serving.
10. Updates
We will revise this Policy when laws, Google requirements, or our cookie stack change. Last updated date appears at the top of this page.
11. Contact
Privacy and cookie questions: info@srmarticles.com. Related pages: USA Cookie Policy, Do Not Sell or Share.