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As you craft your marketing message, use wording that is customer-centric. Your customers don’t care about you and what you do. They care about what you can do for them. That’s a small shift in thinking but a significant one.

• What is most important to customers?
• How does your product solve their problem?
• What is its most important feature and benefit?

Pick your focus and flaunt it at every opportunity. The more specific, the faster it will gain traction in the market.